Our logo showcases JFF's unique value. The bold colors, vertical bars, and circles in an upward trajectory reflect JFF’s long history—and our future—of innovation, equity, and impact. Use the color logo only on a white background. For use on an image or color background, use the monochrome versions below.
Use in black or white when apply it over on an image or color background.
Our colors attract attention and expresses our identity by evoking positive emotions. JFF’s main colors are bold and eye-catching. Our palette elicits feelings of optimism, excitement, warmth, and security.
JFF's main fonts are Larsseit and Mercury. Larsseit is JFF’s primary sans serif font. Used mostly for headlines and bold titles, it is also the main font used on the website. Mercury is JFF’s primary serif font. This font was designed for optimal legibility across many media. JFF's secondary fonts are Arial (replacing Larsseit) and Georgia (replacing Mercury). Secondary fonts should only be used when primary brand fonts are not available. Please contact JFF's Communications team for more information about typeface licenses.
Here is a selection of commonly used icons and what the represent. All of our icons utilize a single-weight line for the entirety of the icon. These icons can be used in black or white when appropriate.